How have Home Builders and Realtors helped you grow your Corporate Housing business?
Posted on 21. Jan, 2010 by Kat Schneider Fotheringham in Blog, Business Travel, Uncategorized, corporate housing, executive accommodations, international business travel
When I was in the field as a VP for a corporate housing company, I recall having all of these grand ideas about seeking out Realtors and Home Builders to market to. My thought process was such that if the news about my corporate housing services could spread throughout the massive networks of Realtors and Home Builders, my business could boom. This situation always equates to happy bosses/superiors. I mean, have you ever thought about how many individuals or families could possibly “perfectly” time the selling of their home with the move-in date of their new home? I can’t imagine the percentage could be too high (?). Where are these Realtors and Home Builders sending these desperate, ‘in limbo’ individuals and families? Wouldn’t all of our TCHNetwork.com Members LOVE to capture this segment of the market?
Thinking further, another reason (although not valid) I didn’t tackle the Realtor and Home Builder industry is that it just was never the buzz around the coffee station or water cooler (also read as: none of my colleagues were bragging that they just “landed” the small community builder down the street). However, what if you could land an entire network of builders, and empower each of their on-site sales associates to refer their relocating/moving clients to you, or your company? You’d certainly be the buzz that week.
Please share with us your experiences with reaching these markets. Have any TCHNetwork.com Members, or relocation industry professionals in general, had much success reaching out to Realtors or New Home Builders? We‘d love to hear from you!
