The company surveyed what most marketers would consider a very small sample of 164 travel buyers and business travelers, and found that 51% admitted some of their business trips were probably not worth the hours away from the office or the cost involved.
In fact, 55% of survey respondents acknowledged that on several occasions they would have questioned the relevance of business trips if they had been fully aware in advance what the total cost would be, including travel, accommodations and other expenses.
First, a grain of salt. These are business management consultants who sell tools to track these expenses, so their findings aren’t a huge surprise. But I do believe that the economy we are currently crawling out of is bringing with it a growing sense of caution along with a desire to not ever return to some of the dark days we’ve all seen.
That said, we all have to make a living and return to some sense of normalcy. Perhaps as corporate housing professionals we should consider this information as a blessing, and use it to guide our decisions, and make sure they are rock solid. To be certain our current and potential clients will utilize the services or amenities we plan to offer them.
That’s the way I am planning on approaching the current economy and all of its lessons. I am going to make sure my time, effort and money are all being invested wisely. I don’t want any more bumps, not if I can avoid them.
What’s your take? How do you plan to approach your business in 2011?